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Why content authenticity has become so important and how is it ensured by VIEWAPP?
23.01.2025

In an era of digitalisation and information saturation, trust in content is becoming a key factor for successful interactions between businesses, consumers and partners. There are several reasons why content authenticity has become so important now.


Transparency as a foundation for trust


Today, users expect the information presented on the Internet to correspond to reality due to the high level of technology development and digital transformation in general. This is especially important for areas such as property rentals, for example, where fake photos can cause significant damage to the reputation of a classifide company. Verified images with geolocation and spoofing protection help build user trust, giving them confidence that the rental property is as claimed.


Fighting fraud


Data falsification is one of the key challenges of the digital economy. As a company that utilises technology to prevent content spoofing, VIEWAPP demonstrate their commitment to fighting fraud. This not only protects consumers, but also reduces risks for businesses.


Improving the quality of the customer experience


When a user sees verified and structured data (such as photos of a flat with specific rooms labelled), it makes the decision-making process much easier. Authentic content improves the customer experience, increasing loyalty and the likelihood of repeat visits.


Impact on financial performance


Authentic content has a direct impact on companies' revenues. Classifieds have been able to calculate how negatively the proportion of fake adverts affects profits and this is why the demand for genuine content has increased dramatically.


A high level of trust in content increases user conversion, which ultimately contributes to revenue growth. VIEWAPP, by providing the ability to generate authentic content, speeds up transactions many times over and increases business profitability.


Innovation as a competitive advantage


Companies that implement advanced technologies for content creation and verification occupy leading positions in the market. Such tools allow them to provide unique services unavailable to competitors and strengthen brand positions.


VIEWAPP, as a provider of innovative digital inspection technology, not only increases the competitiveness of companies, but also forces the entire market to pull up to new levels of information authenticity.


  • Authentic data management is the fundamental value that VIEWAPP provides.


Content authenticity is not just a trend, but the new norm for the digital age. It plays an important role in building trust, improving user experience and enhancing business performance. Services that pay attention to data verification lay the foundation for long-term success by attracting customers and partners with high-quality, authentic and reliable content.